Our Story
We didn't set out to build software.
We set out to fix a broken process.
LotusLeads was born from years of watching field service companies leave millions on the table — not because they lacked talent, but because they lacked the tools.
Before LotusLeads, our founders spent years deep in the trenches of business transformation — helping companies overhaul their operations, modernize their workflows, and compete in markets that were leaving them behind. From ERP migrations to digital sales enablement, they saw the same pattern over and over again.
The biggest companies had armies of analysts, expensive data providers, and custom-built CRM integrations. They could identify a prospect, analyze the property, research the competition, and send a personalized proposal — all before a smaller competitor even finished their first Google search.
"The field service companies we worked with weren't losing deals because their work was bad. They were losing because they couldn't find the right prospects fast enough, didn't understand the property before the first call, and had no competitive intelligence to sharpen their pitch."
— Rahul Surana, Founder
That gap — between the intelligence the enterprise players had and what everyone else was working with — became the mission. What if a 10-person landscaping crew could walk into a sales meeting with the same property data, competitive analysis, and personalized pitch that a national chain had?
LotusLeads is the answer. We took everything we learned from transforming businesses across industries — the workflows that actually work, the data that actually matters, the automations that actually save time — and built it into a single platform purpose-built for B2B field service sales.
We didn't build another CRM. We built the intelligence layer that sits on top of your sales process: AI-powered prospecting, satellite property analysis, competitive research, service mapping, and automated outreach — all working together so your team spends less time researching and more time closing.
Leadership
Built by operators, not observers.
Our team brings decades of experience in business transformation, enterprise consulting, and product development — with a shared belief that the best technology should be accessible to everyone.
Rahul Surana
Founder & CEO
Rahul spent over a decade leading business transformation engagements — helping companies rethink their operations from the ground up. From enterprise ERP implementations to digital-first go-to-market strategies, he's seen what separates companies that scale from those that stall.
That experience revealed a consistent gap in the field services market: sales teams with deep industry expertise but no data infrastructure to match. The best reps were still doing manual research, cold-calling from spreadsheets, and walking into meetings without property intelligence or competitive context.
He founded Nirvana Consulting Company to solve exactly these kinds of problems — and LotusLeads became the flagship product: a platform that brings enterprise-grade sales intelligence to the teams that need it most.
Nick Merican
Co-Founder & Product Owner
Nick brings deep product thinking and a relentless focus on what actually moves the needle for field service teams. As Product Owner, he's responsible for translating complex sales workflows into intuitive product experiences that teams actually use.
His background in business strategy and operations gives him a rare perspective: he understands both the strategic decisions that drive growth and the day-to-day friction that kills productivity. Every feature in LotusLeads is shaped by that dual lens.
Nick's product philosophy is simple: if a rep has to leave the platform to get something done, the platform isn't finished. That's why LotusLeads covers the entire workflow — from ICP definition through property analysis, competitive research, and personalized outreach — all in one place.
Our Philosophy
Democratizing sales intelligence.
We come from the consulting world — where transformation is only as good as the team executing it. LotusLeads embeds that expertise directly into software, so every service company gets the playbook without the consulting fee.
Consulting DNA
Every feature is informed by real transformation engagements — not theoretical product thinking. We've seen what works in the field, and we've built it into the platform.
Enterprise Intelligence, SMB Pricing
The same property analysis, competitive research, and AI-driven prospecting that national chains use — at a price point that works for a 5-person crew.
We Only Win When You Win
No per-lead fees. No data markups. No hidden costs. Our success is measured by your closed deals, not our invoice total. That's the consulting mindset.
What LotusLeads Is
The complete sales intelligence platform
for service companies.
LotusLeads isn't a single-purpose tool. It's a unified platform that connects every stage of your sales process — from finding the right prospect to closing the deal.
AI ICP Builder
Natural language search, conversational refinement, auto-generated filters
Lead Discovery
Apollo integration, AI fit scoring, quality filtering, location enrichment
Property Intelligence
Satellite, street view, interior photos, industry-specific metrics
Competitive Intel
Google Places competitors, phone/website, vulnerability analysis
Service Mapping
AI-matched services, ROI analysis, state incentives, pricing estimates
Auto-Pipeline
Daily prospecting, auto-enrichment, analysis pipeline, ready inbox
Campaign Outreach
AI email generation, multi-step sequences, per-lead tracking
Business Analytics
Pipeline dashboards, opportunity scoring, activity timeline
What Drives Us
Built on partnership, not profit margins.
Small Business Empowering Small Business
We're a small business ourselves, built by people who understand the challenges of running lean operations. We believe the best tools shouldn't be reserved for enterprise teams. They should be accessible to the independent operators who know every customer by name.
We Only Win When You Win
Our success is directly tied to yours. We don't profit from complex contracts or hidden fees. We succeed when you close more deals, increase your average contract value, and turn one-time clients into lifelong customers. That's partnership.
Quality & Giving for Collective Success
We're committed to delivering exceptional quality at fair prices. By building a platform where every service company — regardless of size — can compete and grow, we're building a future where the independent operators thrive, not just the biggest players.
Built For Every Industry
One platform. Every service business.
Solar
- Roof area estimation from satellite
- System sizing (kW) & production (kWh)
- ROI analysis with state incentives
- Net metering revenue projections
Landscaping
- Turf coverage & zone analysis
- Mowing hours & crew estimates
- Irrigation system assessment
- Snow management bundling
HVAC
- System age & tonnage estimation
- Energy efficiency assessment
- Replacement cycle intelligence
- Seasonal service timing
Networking
- Building coverage analysis
- Cable run & AP count estimates
- Server room identification
- Infrastructure age assessment
The Opportunity
B2B service sales is broken.
AI fixes it.
The average B2B service rep spends 65% of their time on research, data entry, and manual prospecting. Only 35% goes to actual selling. Every competitor who automates first captures more market share, closes faster, and wins the best accounts.
This isn't about replacing salespeople — it's about giving them superpowers. Every prospect your team talks to should come with full property intelligence, competitive landscape, and a personalized pitch. That's what LotusLeads delivers.
The companies that adopt AI-powered sales workflows will close more deals, build stronger relationships, and grow faster than those that don't. The question isn't whether to adopt — it's how fast you can start.
The teams that move fastest will win the most.
AI-assisted sales workflows help your team find better prospects, understand their properties deeper, and close with personalized outreach. The technology is here — the question is whether your team uses it first.